I'm Tim Robinson. I ran a $75 million distribution division in Bogotá for over a decade — in Spanish. I help US businesses manage Latin American vendors, distributors, and bilingual teams with the discipline most of them are missing.
Book a 30-minute intro callIf any of this sounds familiar, that's what I fix.
Deals get made through translators, long email threads, or a bilingual employee who never signed up to negotiate. Nobody is quite sure what was actually agreed to — until a shipment is wrong or a price changed.
You're answering WhatsApp messages from Bogotá at 11 PM because nobody else on your team can hold the line with the people down there.
No scorecards. No written processes. Handshake agreements that drift a little more every quarter — and cost a little more every quarter.
Literally or figuratively. Your people are good, but they don't have someone who can set direction, enforce standards, and run the week in the language the work is actually done in.
I set up and run your commercial relationships south of the border — sourcing, distribution agreements, channel partners, retail programs. I negotiate in Spanish. I know how business actually gets done in Colombia, Mexico, and across the region, because I did it for decades: I negotiated distribution with Samsung, Xiaomi, Sony, Nikon, Motorola, Huawei, and LG. I built retail stores. I know which promises hold and which don't.
Your US and Latin America people stop operating as two companies. I lead bilingual teams the way I've always led them — clear expectations, a weekly rhythm, and direct communication in whatever language the person in front of me speaks best. No more lost-in-translation reporting. No more finding out what happened three weeks later.
Purchasing procedures that don't depend on one person's memory. Standard operating procedures your team will actually follow. A weekly operating cadence so problems surface when they're small, not when they're expensive. This is the unglamorous work that makes the difference between a company that scales and a company that stalls.
I'm not a consultant who hands you a slide deck and leaves. I work inside the business, with your people, until the operation runs without you.
An operations leader inside your company without a full-time executive hire. I join your leadership team on a regular weekly schedule and take ownership of operations, vendor management, and team execution across your US and Latin America footprint. For SMB owners who need an operator, not another advisor. You get a weekly operating cadence, vendor accountability, and someone who answers the hard calls in Spanish so you don't have to.
A fixed-scope engagement to put your operations on solid ground in ninety days. I audit how your business currently runs — purchasing, vendor relationships, team structure, the weekly rhythm — then build the processes, scorecards, and procedures you're missing, and work them into place with your team. You end the ninety days with documented SOPs, vendor scorecards, a working operating cadence, and a team trained to run it.
Setting up — or cleaning up — your commercial relationships in Latin America. I identify and vet vendors or distributors, negotiate terms in Spanish, set up the commercial framework, and establish performance tracking from day one. For US companies entering the region for the first time, or companies whose current LatAm relationships are underperforming. You get properly negotiated agreements, vetted partners, and a relationship that's managed from the start instead of repaired later.
I'm Tim Robinson. I spent forty years running operations — the last stretch as a bilingual executive building businesses across the US and Latin America.
From 2010 I was Corporate VP at VA-Cell, Inc., where I ran vendor management, purchasing, legal, and marketing for the Miami operation, and served as General Manager of the Bogotá distribution division — a $75 million business I helped build. I negotiated distribution agreements with Samsung, Xiaomi, Sony, Nikon, Motorola, Huawei, and LG. I built the team from scratch. Within three years we held 20%+ market share per brand, and we opened four of our own retail stores.
Before that, I was Regional President for Latin America at Brightpoint, where I launched four greenfield startups across the region. Earlier still, I spent eleven years in the auto parts business. My education: a bilingual MBA and BBA in Finance from Michigan State (honors) and Western Michigan, with executive programs at Kellogg and Wharton.
I worked roughly fourteen hours a day in Spanish for years. This isn't a skill I added to a résumé — it's how I ran my business life. Now I bring it to companies that need an operator who can work both sides of the border.
Book a 30-minute intro call — tell me where the friction is, and I'll tell you honestly whether I can help.
Email tim@fractops.com